By Patrick Fisher — Finkbuilt guest author
I was crusing the aisle at my local grocer looking for a vegan VooDoo Donut, when what did I spy but an elusive specimen of old-skool candy bar packaging.
It is increasingly difficult to find examples of product still sporting original graphic design from 30-40-7o years ago. The list of genius graphic design that has fallen victim to “updating” is sobering. One used to be able to count on things to stay refreshingly the same. No matter how many space-shuttle disasters that came and went you could always be reassured at least your favorite candy bar design remained unchanged: comforting, steadfast and true.
NOT SO ANYMORE! I lament the passing of each iconic design as I visit the nations’ candy counters. Thats why I was so THRILLED to find a sleeper that hasn’t changed a bit since 1918…. the elusive Idaho Spud. It sports the same type-face and naive brown wrapper with crude little warty things on it that has attracted and repelled kids of all ages for 80 years. I quickly purchased two bars feeling I somehow “got away” with something.
According to the Idaho Candy Company, “The popular Idaho Spud Bar is a wonderful combination of a light cocoa flavored marshmallow center drenched with a dark chocolate coating and then sprinkled with coconut (Sorry, no potato!). ”
Hmm…. when I get the hankerin’ for a candy bar I usually don’t associate a potato within a million miles of the candy I am about to enjoy…. potatoes and candy do not go hand in hand by any stretch of the imagination. None the less The Idaho Candy Company must be aware of the potential for confusion by the “Sorry, no potato!” disclaimer. Okay, no Potato in the bar… thats clear…. so, what is the first impression when you crack open an Idaho Spud? To get some objective feedback I presented one to a co-worker…. when we released our Spud from its cocoon sounds of “eeew” emananted from our mouths…. “its looks like a chalky dog turd!” , “poop rolled in coconut!”… we were horrified. But how does it TASTE??? Not only does Idaho Spud LOOK like it was designed 1918, but the bar actually TASTES like it was made in 1918…. blech! The Idaho Candy Company proudly claims Idaho Spud is one of the top hundred selling candy bars in the Northwest, but, in my book, Idaho Spud is best admired and not eaten. I’d rather eat a potato.