F I N K B U I L T

Scale model cockpit FPV

fpv
cool scale cockpit video

Funny Zoo Snap

man enjoys elephant My wife noticed this in the family archives.

RC Nitro motorcycle racing

rc motorcycle Motorcycle racing in Lilliput.

Manned RC Multicopter

manned multicopter
Here’s an RC multicopter big enough to ride on!

Make: Talk 004

make: Talk 004
I had a fun time talking to Mark Frauenfelder in episode 4 of his new podcast, Make: Talk!

One Man Basement Band

one man band
I feel like I could be getting more mileage out of my right foot.

Liberty

liberty vintage motorcycles An Etsy portrait. Thanks, Danny.

Tequila Sleeve

tequila the champs
Champs sleeve

Wolf-Stelzer Book Lamp

Book Lamp
My friend Tess just made the cover of ReadyMade with her cool lamp design.

Tree Stump Bug

null
Can this be for real? The design is so awesomely Thunderbirds. Via

The Nothing Box

nothing box

Thunderbirds

Thunderbirds are go
Are Go!

Command Center

command center
Sweet assemblage spaceship’s bridge.

Four Drano’s

drano
Watch the sink slowly, all but disappear from the design .

Toothpaste Aerosol

toothpaste aerosol
Aerosol toothpaste




It’s a Schlitznic!

jan balet

Here’s a great mid-century illustration depicting a really fun looking beer bash, 1956 style.

I wonder if the design committee expected most beer drinkers to be able to sight-read the chart for the jingle, and hear the music in their heads while they dreamt of throwing thier own Schlitznic , or if they thought maybe they would step over to the piano with the ad in hand and play it while taking in the Schlitznic scene.

At any rate, it’s a cool drawing.

7 Responses to “It’s a Schlitznic!”


  1. Rob Says:

    What is the font they’re using for the taglines (e.g., “Schlitznic in the park”? It just screams “LATE 50s!”

  2. Steve Says:

    Every time I try to have a schlitznic, I usually end up getting arrested.

    Steve
    http://dfwmcm.blogspot.com

  3. Rob Says:

    I did a little googling and although I didn’t identify the font yet, I believe the artwork is by Joe Kaufman. There’s not a lot on the web about him, but his artwork brings to mind scores of ads and bookcovers lying around my grandparent’s house when I was a kid. For some reason the “Better Homes and Gardens” gardening book comes to mind.

  4. Steve Says:

    Rob –

    Yeah, I dont know about the font, but the illustration is signed BALET in the lower left of the top pane, which would make it the work of Jan Balet.

  5. Rob Says:

    Nice find! I did some searching and someone actually put up a Flickr set of some of his work, including another Schlitz ad.

  6. Bryan C Says:

    Is it possible to say “Schlitznick” without sounding like you’ve already emptied a couple six-packs? I’ve tried a couple times and I don’t think it is.

  7. Mcewan Says:

    Your question about the jingle is a great one. I could not “slip over to the piano” because your blog is upstairs and the piano is not, and I could not get the four flats right a capella. Dunno, but maybe the printed jingle is a subtle clue that Schlitznicks” belong in every home, somewhere near the Steinway. Anyone still living who had a hand in that ad? Of those, anyone still undementiated? I would love to know why the printed jingle.
    mcewanj