It’s a Schlitznic!
Here’s a great mid-century illustration depicting a really fun looking beer bash, 1956 style.
I wonder if the design committee expected most beer drinkers to be able to sight-read the chart for the jingle, and hear the music in their heads while they dreamt of throwing thier own Schlitznic , or if they thought maybe they would step over to the piano with the ad in hand and play it while taking in the Schlitznic scene.
At any rate, it’s a cool drawing.
What is the font they’re using for the taglines (e.g., “Schlitznic in the park”? It just screams “LATE 50s!”
Every time I try to have a schlitznic, I usually end up getting arrested.
Steve
http://dfwmcm.blogspot.com
I did a little googling and although I didn’t identify the font yet, I believe the artwork is by Joe Kaufman. There’s not a lot on the web about him, but his artwork brings to mind scores of ads and bookcovers lying around my grandparent’s house when I was a kid. For some reason the “Better Homes and Gardens” gardening book comes to mind.
Rob –
Yeah, I dont know about the font, but the illustration is signed BALET in the lower left of the top pane, which would make it the work of Jan Balet.
Nice find! I did some searching and someone actually put up a Flickr set of some of his work, including another Schlitz ad.
Is it possible to say “Schlitznick” without sounding like you’ve already emptied a couple six-packs? I’ve tried a couple times and I don’t think it is.
Your question about the jingle is a great one. I could not “slip over to the piano” because your blog is upstairs and the piano is not, and I could not get the four flats right a capella. Dunno, but maybe the printed jingle is a subtle clue that Schlitznicks” belong in every home, somewhere near the Steinway. Anyone still living who had a hand in that ad? Of those, anyone still undementiated? I would love to know why the printed jingle.
mcewanj