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Ketchup Label Design Contest
You don’t have to be Malcom Gladwell to notice that in the mustard world, fads come and fads go, varietals and variants are tried and eventually embraced by consumers.
Ketchup always stays the same.
Here at Finkbuilt Labs, our plan is nothing less than to shake the world out of this condiment orthodoxy by introducing a NEW tomato ketchup. Change can be unsettling, but fear not, FINKZ Tomato Ketchup will do everything your old ketchup did, and more.
An open call to designers
Before FINKZ Tomato Ketchup can come to dominate the marketplace, as it inevitably will, it needs an identity. This is where YOU come in!
As the FINKZ Tomato Ketchup label designer, you will have the once-in-a-lifetime opportunity to be a part of something big. But since we know that while contributing to progress and meaningful change can be satisfying, it’s easy to put it off until later. That’s why this design contest is offering a generous incentive package of cash and prizes to the one who dreams up the winning label.
Grande Prize
First prize will be a George Nelson ball clock by Vitra in your choice of finishes generously donated by Finkbuilt booster Patrick Fisher proprietor of Portland’s premiere modern furniture retailer Hive, on the condition that I stop making ball clock-related posts on finkbuilt.
A $265.00 Value!
Thanks Patrick!
And as if that wasn’t enough, you will also be receiving an official Finkbuilt Labs Apron, a garment equally at home in the kitchen or shop.
Plus, you’ll be getting a 20 stack of Jewelboxing Kings, the super-slick CD/DVD packaging system from Coudal Partners. Thanks Jim!
In addition to all of this, you will receive a bottle of FINKZ Tomato Ketchup, sporting YOUR label, for your portfolio.
Second Prize
The runner up will be awarded a cash purse of $US7.00 paid out in the following oft-ignored demoninations:
3 – $2 bills
1 – Kennedy $1 coin
And, you will be treated to a $50.00 shopping spree at The3dStudio.com, where you can get all sorts of models and images to spruce up your future designs. Thanks Matt!
Guidelines
The initial run of FINKZ Tomato Ketchup will be bottled using 100% recycled 9.5 FL OZ Starbucks frappuccino bottles, the pertinent dimensions of which are illustrated above. Check one out in the grocery store if you need to get a better feel for the bottle. Your label design will need to fit this bottle. Please reserve space for a Nutritional Information panel.
The labels will be printed on a color laser printer, so no foils will be possible. Neckbands, top cap labels, and odd shapes are welcome.
Feel free to add any zippy slogans, catch-phrases or pitches that you think appropriate.
If you know a stitch of HTML, you can make your submission by simply posting an img tag in a comment to this post. Images posted in comments must be no wider than 400 pixels. If you prefer, just email me your entry in any common graphic format and I will post it for you.
I will act as contest judge, and in the unlikely event that no entries are deemed appropriate, I will design an alternate label, and the winner will still receive the prizes (no longer applies).
You should retain your original design in a high-resolution file so that a quality print can be made, should your design be selected.
Deadlline for submissions is October 31, 2005.
Good luck!
that’s a nice idea. If I can find some time today I’ll make one.
Another innovative idea. However, I couldn’t graphics-art-design my way out of a wet paper bag, but I’ll pass this contest on to a friend of mine.
Nice idea, but no time. Trying to ketchup with correspondence….
first Try… I’m sure not the best one, but …. let start the “competition” :-)
the bottle:
Here is the Label Sheet.
Is the ketchup organic?
hmmmm…. red label on a red product? looks more like a bar-b-q sauce bottle to me…
Here:
Matt,
If the winning label says organic, I will make the ketchup organic.
steve
Inspired by all those off-brand foods at the dollar stores around my area. They always seem to have the strangest characters on them.
Ok, finally found some time to do mine:
If it wasn’t great ketchup, they couldn’t call it Fink’s
Hot Dog! Seems like you’re winning your own contest Steve. That’s just excellent, I would definitely buy that.
steve says:
I couldn’t resist. Is it rude to enter my own contest? Keep in mind that I’m not allowed to win.
Cheers,
steve
yes, very nice Steve… no it aint rude to enter your own contest its more like the teacher providing an example for the students. good werk!
I agree with Vladimir on this one.
GREAT entries! I actually have a really dumb question…how do I hotlink my entry here? Posting a link would just be….well…dumb
Cheers
James Thompson
Rainhouse Design
Lund, Sweden
Greetings :)
Nice work, guys! I’m getting “hungry” about taking part in the contest too. It seems that somebody forgot about the guidelines, didn’t they?
(…)”The labels will be printed on a color laser printer, so no foils will be possible”
Check this out:)
I’m from South Africa. Can I take part Ketchup Label Design Contest? Don’t you mind send me a barcode of this Ketchup and dimensions of bottle? I’ll try finish before deadline….
Thanks
Anesh
My initial effort.
Count me in.
can we enter more than once?
steve says:
I was wondering the same thing Christopher.
Well here’s my first go… didn’t have much time to pull this together …
I like it :) but i don’t see any connection between bunny, turtle and ketchup, but design is slick – I like it – next time beware from which side you are going to make a photo
Here’s another one while I’m waiting for my dinner to get out of the oven. I hope my old html skills aren’t too rusty and this works.
KETCHUP ?? GET IT ?? CATCH-UP…. THE RABBIT IS “KETCHING-UP” TO THE TURTLE…. AM I RIGHT JEFF?
yup, slow and steady
Finally a visual that all nations can understand, Like the pun on the turttle and the hare
yes, many nations may not have ever seen the mythical fruit they call “the tomato” ;)
but seriously, i do like the hare and tortoise design… nice and clean… i especially like the cap label… i like the idea of the tortoise chasing the hare too
but don’t miss the point….the hare is about to ‘ketchup’ to the tortuga!
gif83 says “i like the idea of the tortoise chasing the hare too”
wait a minute, isn’t it the hare that is chasing the turtle on the label? looks that way to me. unless the tortoise is far behinf the hare hasd “lapped” him a few times on the label…. huh??!!
ah, but on the label on the lid, they are both chasing each other ;)
yes, chee wong, but what IS ketchup? What is LESS than ketchup ?? If ketchup is spontaneously generated in the woods and no one is there to smell or taste it, is it STILL ketchup???????
Of course it IS still ketchup, because it’s not JUST tomato sauce :o)
Quote Finkbuilt Labs “It will do everything your old ketchup did, and more.”
Personal thoughts thou, Tomato sauce for spagetti, ketchup for fries
Good day -_-”
I double dog dare ‘ya…
It’s not mustard!
having fun yet?
some pretty good stuff going on so far I see. :)
just thought i might say i’m loving kristina wedo’s entry… yum indeed :)
i like the hot dog in kristina’s label. her entry definately makes eating ketchup fun. yum!
sorry i overzealously hit the enter button. i just wanted to say i also like kristina’s entry. i
HAHA, Marcos design is HILarious. I mean, sex sells, so why not naked lady french fries?? Brilliant!
oh my marco… such saucy sauce you have there
okay, lets see some more entries !!!!
So are you going to try and make this a legit business or is it just for fun? Are you unwavering on the name or you open to suggestions?
Hmm,
This is just for fun. Although with the incredible quality of the designs that have come in, we certainly have a viable, marketable brand.
I just dont have the business savvy, or time to start marketing a new food product. But the Finkz brand is up for sale if anyone is interested! ;)
I think that it would be unfair at this point to allow new entries to use a different brand name, but feel free to develop a full-blown marketing campaign to add distinction to your entry.
steve
Kristina’s design has my vote so far. Sorry everybody. That crazy hot dog and the Yum! put it over the top. Steve’s is my very most favoritest, but he’s not in the running. That hat and pipe are a formidable duo.
Just found out about this. Give me a few days and I will thrash the competition!
Recycling is the future! Taking all the possibilities into account and considering the best of history, we had no other choice…
Josh your ketchup bottle is frickin AMAZING….very original…the most original I’ve seen YET!!! I know you’ll win…Your a Frickin GENIUS!
http://i17.photobucket.com/albums/b90/joice199/ketchupAcopy.jpg
Little Fink’s a Real Squirt…
Finkz: The Ketchup Wiorth Talkin’ About. Little Fink sayz… Give me a squeeze I make neat noises.